{"id":10005510,"date":"2019-11-25T09:00:00","date_gmt":"2019-11-25T09:00:00","guid":{"rendered":"https:\/\/www.formtrends.com\/?p=10005510"},"modified":"2019-11-26T14:00:10","modified_gmt":"2019-11-26T14:00:10","slug":"tesla-cybertruck-opinion","status":"publish","type":"post","link":"https:\/\/www.formtrends.com\/tesla-cybertruck-opinion\/","title":{"rendered":"I Want to Like the Tesla Cybertruck, But I Can&#8217;t"},"content":{"rendered":"\n<p>The <a href=\"https:\/\/www.tesla.com\/cybertruck\/design\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Tesla Cybertruck (opens in a new tab)\">Tesla Cybertruck<\/a> broke the Internet when it was unveiled in California last week. Regardless of whether they\u2019re interested in buying a new truck or even remotely interested in cars at all, everybody\u2019s got an opinion. Ranging from love to utter disdain for its design, this is the most polarizing vehicle to be revealed in the last 20 years. The <a href=\"https:\/\/www.formtrends.com\/nde-design-director-mat-weaver-on-the-new-nissan-juke\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Nissan Juke (opens in a new tab)\">Nissan Juke<\/a>\u2019s got nothing on the Tesla Cybertruck.<\/p>\n\n\n\n<p>When I first saw it, I \u2013 like many \u2013 was\nshocked. It looked like it sourced inspiration from the United Nude Los Res\ncar; a simple trapezoidal form that even a child could draw. Indeed the many\nmemes that followed showed that others felt the same, with some claiming a young\nElon Musk designed it, aged 4. <\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1280\" height=\"720\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122510832_6b3afd31af_o.jpg?resize=1280%2C720&#038;ssl=1\" alt=\"United Nude Lo Res Car\" class=\"wp-image-10005513\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122510832_6b3afd31af_o.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122510832_6b3afd31af_o.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122510832_6b3afd31af_o.jpg?resize=1280%2C720&#038;ssl=1\" alt=\"United Nude Lo Res Car\" class=\"wp-image-10005513\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122510832_6b3afd31af_o.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122510832_6b3afd31af_o.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-recalc-dims=\"1\" \/><\/noscript><figcaption>United Nude Lo Res car<\/figcaption><\/figure>\n\n\n\n<p>When I looked a bit longer I noticed shades of the Citroen Karin concept, a vehicle designed under then design director Trevor Fiore that took obvious inspiration from the wedge-shaped Bertone Stratos Zero and many other Gandini designs. The fact that the Cybertruck\u2019s made from stainless steel \u2013 an honest, hardwearing material \u2013 also smacks of the iconic Delorean DMC-12.<\/p>\n\n\n\n<p>But while the UN is functionalist minimalism draped over a two-passenger electric package and the Citroen Karin has an incredibly futuristic air of refinement peppered with quintessential \u201880s flair, the Tesla Cybertruck doesn\u2019t possess any of these qualities. It may actually have more in common with the Delorean than we think.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery alignwide is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122753401_630a8a1da1_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122753401_630a8a1da1_o.jpg?strip=info&#038;w=800&#038;ssl=1 800w\" alt=\"Citroen Karin (1980)\" data-height=\"600\" data-id=\"10005514\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122753401_630a8a1da1_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122753401_630a8a1da1_o.jpg\" data-width=\"800\" src=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122753401_630a8a1da1_o.jpg?ssl=1\" \/><noscript><img decoding=\"async\" srcset=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122753401_630a8a1da1_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122753401_630a8a1da1_o.jpg?strip=info&#038;w=800&#038;ssl=1 800w\" alt=\"Citroen Karin (1980)\" data-height=\"600\" data-id=\"10005514\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122753401_630a8a1da1_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122753401_630a8a1da1_o.jpg\" data-width=\"800\" src=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122753401_630a8a1da1_o.jpg?ssl=1\" \/><\/noscript><\/figure><\/div><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122248763_660e30405e_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122248763_660e30405e_o.jpg?strip=info&#038;w=800&#038;ssl=1 800w\" alt=\"Citroen Karin (1980)\" data-height=\"496\" data-id=\"10005515\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122248763_660e30405e_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122248763_660e30405e_o.jpg\" data-width=\"800\" src=\"https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122248763_660e30405e_o.jpg?ssl=1\" \/><noscript><img decoding=\"async\" srcset=\"https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122248763_660e30405e_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122248763_660e30405e_o.jpg?strip=info&#038;w=800&#038;ssl=1 800w\" alt=\"Citroen Karin (1980)\" data-height=\"496\" data-id=\"10005515\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122248763_660e30405e_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122248763_660e30405e_o.jpg\" data-width=\"800\" src=\"https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122248763_660e30405e_o.jpg?ssl=1\" \/><\/noscript><\/figure><figure class=\"tiled-gallery__item\"><img decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg?strip=info&#038;w=1244&#038;ssl=1 1244w\" alt=\"Citroen Karin (1980)\" data-height=\"828\" data-id=\"10005516\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg\" data-width=\"1244\" src=\"https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg?ssl=1\" \/><noscript><img decoding=\"async\" srcset=\"https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg?strip=info&#038;w=1244&#038;ssl=1 1244w\" alt=\"Citroen Karin (1980)\" data-height=\"828\" data-id=\"10005516\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg\" data-width=\"1244\" src=\"https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49121914883_9ae1edd892_o.jpg?ssl=1\" \/><\/noscript><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<p>Now that I\u2019ve had a few days to digest,\nhere are some thoughts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Market<\/h2>\n\n\n\n<p>After my initial shock wore off, I began to see the Cybertruck in a new light. It\u2019s a refreshing take on the incredibly popular full-size utilitarian pick-up truck, a vehicle that sells in droves in the good ol\u2019 US of A. Last year, Ford sold over 900,000 units of its F-150 pickup and the GM models (Silverado et al.) raked in 800,000 sales. That\u2019s a lot of metal. The problem is that most of these trucks are sold in the heartland to farmers and construction workers. The Cybertruck is an entirely different proposition.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1059\" height=\"1032\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122329361_f287d8bbc1_o.jpg?resize=1059%2C1032&#038;ssl=1\" alt=\"Ford F-150 vs Tesla Cybertruck\" class=\"wp-image-10005517\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122329361_f287d8bbc1_o.jpg?w=1059&amp;ssl=1 1059w, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122329361_f287d8bbc1_o.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 1059px) 100vw, 1059px\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" width=\"1059\" height=\"1032\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122329361_f287d8bbc1_o.jpg?resize=1059%2C1032&#038;ssl=1\" alt=\"Ford F-150 vs Tesla Cybertruck\" class=\"wp-image-10005517\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122329361_f287d8bbc1_o.jpg?w=1059&amp;ssl=1 1059w, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122329361_f287d8bbc1_o.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 1059px) 100vw, 1059px\" data-recalc-dims=\"1\" \/><\/noscript><figcaption>Ford F-150 vs Tesla Cybertruck<\/figcaption><\/figure>\n\n\n\n<p>Perhaps the Tesla Cybertruck will appeal to\nsome people currently driving pickup trucks and convert some buyers. That\u2019s the\npossibility Musk is banking on (quite literally). But truck buyers are an\nextremely brand faithful and conservative group. They\u2019d sooner get a divorce\nthan switch brands. <\/p>\n\n\n\n<p>No, the Cybertruck is clearly aimed at Gen Yers, the millennials. The tech-savvy group of digital natives that see it as being cool, those that want to own it so they can pop their collars and show it off. Tesla knows this. That\u2019s why Marques Brownlee, <a rel=\"noreferrer noopener\" aria-label=\"a tech YouTuber (opens in a new tab)\" href=\"https:\/\/www.youtube.com\/user\/marquesbrownlee\" target=\"_blank\">a tech YouTuber<\/a>, was one of the first people to have an <a rel=\"noreferrer noopener\" aria-label=\"accompanied drive at the launch (opens in a new tab)\" href=\"https:\/\/youtu.be\/oTZ84U-K_5k\" target=\"_blank\">accompanied drive at the launch<\/a>. Obviously he now has one on order, as does Supercar Blondie \u2013 though <a href=\"https:\/\/youtu.be\/Yj_2l3HtSqQ\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"she still thinks it\u2019s painted silver (opens in a new tab)\">she still thinks it\u2019s painted silver<\/a> (and that&#8217;s when I stopped watching).<\/p>\n\n\n\n<p>The closest production comparison to the Tesla pickup is the Honda Ridgeline, though the Cybertruck is admittedly far more radical. The Ridgeline is, like the Tesla, a unibody construction, designed to bridge the gap between a car and a pickup. Albeit with a more truck-referencing design aesthetic, the Ridgeline is a crossover that\u2019s seen more as a lifestyle vehicle than a competitor to body-on-frame trucks from the Big 3. Honda was first to offer a vehicle in this segment but the Ridgeline has never been hugely popular. It\u2019s a fringe vehicle selling in small numbers. Perhaps it\u2019s got the wrong badge. <\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1200\" height=\"800\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122339286_7a90ff8d97_o.jpg?resize=1200%2C800&#038;ssl=1\" alt=\"Honda Ridgeline Sport (2013)\" class=\"wp-image-10005518\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122339286_7a90ff8d97_o.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122339286_7a90ff8d97_o.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122339286_7a90ff8d97_o.jpg?resize=1200%2C800&#038;ssl=1\" alt=\"Honda Ridgeline Sport (2013)\" class=\"wp-image-10005518\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122339286_7a90ff8d97_o.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122339286_7a90ff8d97_o.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-recalc-dims=\"1\" \/><\/noscript><figcaption>First-generation Honda Ridgeline<\/figcaption><\/figure>\n\n\n\n<p>The Tesla\u2019s numbers do sound appealing, both from a price and performance perspective. I can think of a lot of vehicles that can\u2019t get close to matching the Cybertruck\u2019s space, versatility, and performance capability at its proposed starting price. But, again, <em>the problem is<\/em> Tesla hasn\u2019t always kept to its promises when talking pricing and nearly all of its models have been plagued with long production delays. Anyone can plonk down $100 on a reservation. How many will actually take delivery?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Design<\/h2>\n\n\n\n<p>The fact is that the Tesla Cybertruck does look like it was drawn using a ruler rather than ellipses; the angular vehicle\u2019s exterior design is all straight lines, there are no curves at all. While it does appear to be a functional form, the execution is what bothers me most: it\u2019s crude, rudimentary and military-like (more on that later). <\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery alignwide is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg?ssl=1\"><img decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"Tesla Cybertruck (2021)\" data-height=\"852\" data-id=\"10005519\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg\" data-width=\"1280\" src=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg?ssl=1\" \/><noscript><img decoding=\"async\" srcset=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"Tesla Cybertruck (2021)\" data-height=\"852\" data-id=\"10005519\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg\" data-width=\"1280\" src=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763111_ed827ed4c1_o.jpg?ssl=1\" \/><\/noscript><\/a><\/figure><\/div><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg?ssl=1\"><img decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"Tesla Cybertruck (2021)\" data-height=\"852\" data-id=\"10005520\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg\" data-width=\"1280\" src=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg?ssl=1\" \/><noscript><img decoding=\"async\" srcset=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"Tesla Cybertruck (2021)\" data-height=\"852\" data-id=\"10005520\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg\" data-width=\"1280\" src=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122950727_6c52af730f_o.jpg?ssl=1\" \/><\/noscript><\/a><\/figure><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg?ssl=1\"><img decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"Tesla Cybertruck (2021)\" data-height=\"852\" data-id=\"10005521\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg\" data-width=\"1280\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg?ssl=1\" \/><noscript><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"Tesla Cybertruck (2021)\" data-height=\"852\" data-id=\"10005521\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg\" data-width=\"1280\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122950682_28d22f2c02_o.jpg?ssl=1\" \/><\/noscript><\/a><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<p>The design takes every rule in the car design rulebook and shatters them. Proportions, volume, surfacing; they\u2019re all scattered on the ground in a million pieces. Musk says Blade Runner \u2013 a film about slaves living in a dystopian futuristic society \u2013 inspired the Cybertruck\u2019s form, but I wouldn\u2019t bet against Brutalist 1960s-era architecture and some Mad Max imagery being placed on the mood board, too.<\/p>\n\n\n\n<p>Tesla\u2019s Cybertruck can seat six people in two rows of seats, has a deployable tonneau cover for the 6.5-foot bed and a tailgate that features an integrated ramp, should you wish to drive your four-wheeler into the bed. All of this was shown at the reveal, where Musk routinely drew comparisons to the Ford F-150. What they didn\u2019t show you was Curtis Brubaker\u2019s 1978 concept truck, which featured a near-identical rear-end design.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"600\" height=\"326\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122410236_22a1c6ba35_o.jpg?resize=600%2C326&#038;ssl=1\" alt=\"Truck concept by Curtis Brubaker (Penthouse magazine, 1978)\" class=\"wp-image-10005522\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122410236_22a1c6ba35_o.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122410236_22a1c6ba35_o.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" width=\"600\" height=\"326\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122410236_22a1c6ba35_o.jpg?resize=600%2C326&#038;ssl=1\" alt=\"Truck concept by Curtis Brubaker (Penthouse magazine, 1978)\" class=\"wp-image-10005522\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122410236_22a1c6ba35_o.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122410236_22a1c6ba35_o.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><\/noscript><figcaption>Curtis Brubaker\u2019s concept truck | Penthouse magazine, 1978<\/figcaption><\/figure>\n\n\n\n<p>The Tesla Cybertruck is billed as a prototype. That\u2019s because things will change before it enters production. The US market is lenient in some respects but it\u2019s not entirely without rules. The full-width headlamps may not meet regulations, there is seemingly no crumple zone and pedestrian impact was clearly an afterthought. The easiest things to fix are the door mirrors, which, by the time the truck goes into production, may not actually be needed.<\/p>\n\n\n\n<p>Where Tesla has the upper hand is in weight. Cleverly, the Cybertruck could bypass crash testing if its weight surpasses the 10,000 lbs. mark (4,536 kg), and a further tax deduction can be made if the bed exceeds 6 feet in length. The light-duty truck category has been used as a loophole before: in the early 2000s, loads of people bought GM\u2019s Hummer H2 as company cars because their GVWR (Gross Vehicle Weight Rating) enabled half of their cost to be entirely written off as a business expense.<\/p>\n\n\n\n<p>Anyone who works in the car industry knows weight is a killer for electric vehicles. It has the single most detrimental effect on range and performance. There couldn\u2019t be more irony in producing an electric vehicle that tips the scales at over 10,000 lbs. In that same vein, anyone who\u2019s done even a modicum of off-roading knows that weight is also a major burden. Lightness is key.<\/p>\n\n\n<div id=\"formt-229124895\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1935907752086876\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1935907752086876\" \ndata-ad-slot=\"5776783824\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n\n\n<p>Perhaps what\u2019s most frightening about this is what it means for the near future, because all eyes are on Tesla right now. I\u2019m certain quite a few CEOs of fledgling electric car companies are going to turn to their design teams (or external design consultancies) and say: \u201cHey! Build me this!\u201d as they have for other successful vehicles before.<\/p>\n\n\n\n<p>The car industry is often said to be lacking forward thought or innovation. Yet as soon as something different comes around designers are quick to hate. So yes, it\u2019s polarizing. But is it innovative? Well, no. This angular wedge treatment has been seen before, though never on a \u2018truck\u2019. And the reason I\u2019ve chosen to punctuate \u2018truck\u2019 is because this can\u2019t really be seen as one. As mentioned above, the Tesla Cybertruck is a lifestyle vehicle, akin to an SUV.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1410\" height=\"919\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122248198_dafeca9b41_o.jpg?resize=1410%2C919&#038;ssl=1\" alt=\"Lancia Stratos HF Zero concept\" class=\"wp-image-10005523\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122248198_dafeca9b41_o.jpg?w=1584&amp;ssl=1 1584w, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122248198_dafeca9b41_o.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" width=\"1410\" height=\"919\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122248198_dafeca9b41_o.jpg?resize=1410%2C919&#038;ssl=1\" alt=\"Lancia Stratos HF Zero concept\" class=\"wp-image-10005523\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122248198_dafeca9b41_o.jpg?w=1584&amp;ssl=1 1584w, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122248198_dafeca9b41_o.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" data-recalc-dims=\"1\" \/><\/noscript><figcaption>Wedge of Inspiration: Gandini&#8217;s Lancia Stratos HF<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Manufacturing<\/h2>\n\n\n\n<p>Tesla\u2019s looked at the manufacturing process carefully in order to meet cost and timeline targets. The company\u2019s Model X had long delays due to the complex rear gullwing door design and Tesla has learned from past mistakes. This time around it\u2019s all about KISS (Keep It Simple Stupid) manufacturing, which seems perfectly in tune with the type of vehicle the Cybertruck is.<\/p>\n\n\n\n<p>The reason, we\u2019ve been told, the Tesla\nCybertruck looks the way it does is because stamping machines can\u2019t handle the\n3mm-thick panels. Musk has taken to Twitter saying the machines would break. So\nthe design was adapted to make it work without that need. This will undoubtedly\nalso save time and money.<\/p>\n\n\n\n<p>The stainless steel panels also don\u2019t\nrequire any paint. Their exposed silver sheen is durable and lends a rugged\naesthetic. Importantly, this also negates the need for a paint booth, again\nsaving time and reducing manufacturing cost.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery alignwide is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg?ssl=1\"><img decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"Tesla Cybertruck (2021)\" data-height=\"852\" data-id=\"10005524\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg\" data-width=\"1280\" src=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg?ssl=1\" \/><noscript><img decoding=\"async\" srcset=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"Tesla Cybertruck (2021)\" data-height=\"852\" data-id=\"10005524\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg\" data-width=\"1280\" src=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122763026_0238dc86e0_o.jpg?ssl=1\" \/><\/noscript><\/a><\/figure><\/div><div class=\"tiled-gallery__col\"><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg?ssl=1\"><img decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"Tesla Cybertruck (2021)\" data-height=\"852\" data-id=\"10005525\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg\" data-width=\"1280\" src=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg?ssl=1\" \/><noscript><img decoding=\"async\" srcset=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"Tesla Cybertruck (2021)\" data-height=\"852\" data-id=\"10005525\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg\" data-width=\"1280\" src=\"https:\/\/i1.wp.com\/live.staticflickr.com\/65535\/49122260668_df9716eb62_o.jpg?ssl=1\" \/><\/noscript><\/a><\/figure><figure class=\"tiled-gallery__item\"><a href=\"https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg?ssl=1\"><img decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"Tesla Cybertruck (2021)\" data-height=\"754\" data-id=\"10005526\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg\" data-width=\"1280\" src=\"https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg?ssl=1\" \/><noscript><img decoding=\"async\" srcset=\"https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"Tesla Cybertruck (2021)\" data-height=\"754\" data-id=\"10005526\" data-link=\"https:\/\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg\" data-url=\"https:\/\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg\" data-width=\"1280\" src=\"https:\/\/i2.wp.com\/live.staticflickr.com\/65535\/49122950632_513b15aa5b_o.jpg?ssl=1\" \/><\/noscript><\/a><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<p>In the case of manufacturing, the choices that Tesla\u2019s designers and engineers have made become clearer. They\u2019re working to a set of constraints to increase profitability significantly over any other vehicle the company has ever produced. The only area that seems to have had money spent on it is the interior.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cultural and Social<\/h2>\n\n\n\n<p>At the unveiling of the Cybertruck, Musk and Franz von Holzhausen, Tesla\u2019s Head of Design, touted the ruggedness of the truck and its capabilities, often <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1198751258384818176\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"comparing it to the venerable F-150 (opens in a new tab)\">comparing it to the venerable F-150<\/a>. The body is apparently able to withstand being penetrated by a 9mm bullet and the glass made from the same armored material intended for use in space missions.<\/p>\n\n\n\n<p>To illustrate the Cybertruck\u2019s durability, von\nHolzhausen wielded a sledgehammer to the F-150\u2019s door and also at the\nCybertruck door. Good marketing stunt. I invite you to take a look at said\nstunt, however. When hitting the F-150 door, von Holzhausen puts <em>his entire body<\/em> into it. He damn near\nlifts himself off the ground. The \u2018blow\u2019 he subsequently gives the Cybertruck\nis far softer \u2013 it\u2019s a love tap in comparison. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube alignwide wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"zeen-lazy-load-base zeen-lazy-load youtube-player\" width=\"1410\" height=\"794\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/m7atGkba-Z8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><noscript><iframe class=\"youtube-player\" width=\"1410\" height=\"794\" src=\"https:\/\/www.youtube.com\/embed\/m7atGkba-Z8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/noscript><\/span>\n<\/div><\/figure>\n\n\n\n<p>The armored glass is another fantastic stunt. Whether or not you believe it was intended to work or not, it got a reaction that gave the brand headlines for days. Apparently shareholders weren\u2019t too impressed and Tesla\u2019s stock value plummeted, causing Musk to lose over $760m. And you can bet your ass that someone got fired if that stunt wasn\u2019t supposed to go down as it did.<\/p>\n\n\n\n<p>But forget about the armored glass fiasco for a minute. It\u2019s the notion that we should even need this that\u2019s alarming. At a time when <a href=\"https:\/\/www.vox.com\/a\/mass-shootings-america-sandy-hook-gun-violence\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"school shootings are rampant  (opens in a new tab)\">school shootings are rampant <\/a>\u2013 causing me to re-evaluate whether I could ever see myself returning stateside with my kids \u2013 should we really be touting these types of attributes? What does this say about us culturally? As a society? Is this the message that Elon Musk and team want to send? <\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" width=\"1059\" height=\"998\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122516972_6d6fd43093_o.jpg?resize=1059%2C998&#038;ssl=1\" alt=\"Ford F-150 vs Tesla Cybertruck\" class=\"wp-image-10005527\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122516972_6d6fd43093_o.jpg?w=1059&amp;ssl=1 1059w, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122516972_6d6fd43093_o.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 1059px) 100vw, 1059px\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" width=\"1059\" height=\"998\" src=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122516972_6d6fd43093_o.jpg?resize=1059%2C998&#038;ssl=1\" alt=\"Ford F-150 vs Tesla Cybertruck\" class=\"wp-image-10005527\" srcset=\"https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122516972_6d6fd43093_o.jpg?w=1059&amp;ssl=1 1059w, https:\/\/i0.wp.com\/live.staticflickr.com\/65535\/49122516972_6d6fd43093_o.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 1059px) 100vw, 1059px\" data-recalc-dims=\"1\" \/><\/noscript><figcaption>Workhorse vs Lifestyle vehicle<\/figcaption><\/figure>\n\n\n\n<p>At the end of the day, Musk isn\u2019t overly concerned with saving the planet or its people. Here\u2019s a man who developed and <a href=\"https:\/\/www.boringcompany.com\/not-a-flamethrower\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sold a flamethrower (opens in a new tab)\">sold a flamethrower<\/a> and is looking to exploit <a href=\"https:\/\/www.newscientist.com\/article\/2218017-the-rocket-elon-musk-wants-to-send-to-mars-is-almost-ready-to-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Mars as a tourist destination (opens in a new tab)\">Mars as a tourist destination<\/a>. This is why Tesla\u2019s marketing narrative isn\u2019t about the environmental benefits afforded by electric vehicles, it\u2019s about the technology and speed capabilities of the company\u2019s products. <\/p>\n\n\n\n<p>The verdict\u2019s still out on whether Tesla can, in fact, gain a foothold in the most popular vehicle typology in the US. Whether or not there will be many customers for such a vehicle in Europe or China also remains to be seen. And while I do admire the sheer determination of Tesla to challenge the status quo and offer such a polarizing vehicle for sale, I\u2019m not sure it\u2019ll be as profitable for the company as it could have been.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Tesla Cybertruck broke the Internet when it was unveiled in California last week. Regardless of whether they\u2019re interested in buying a new truck or even remotely interested in cars at all, everybody\u2019s got an opinion. Ranging from love to utter disdain for its design, this is the most polarizing vehicle to be revealed in the last 20 years. The Nissan Juke\u2019s got nothing on the Tesla Cybertruck. When I first saw it, I \u2013 like many \u2013 was shocked. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10005520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[67,70,1124],"tags":[383],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I Want to Like the Tesla Cybertruck, But I Can&#039;t<\/title>\n<meta name=\"description\" content=\"Regardless of whether you\u2019re interested in buying a new truck, everybody\u2019s got an opinion on the Tesla Cybertruck. 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