{"id":10014415,"date":"2020-11-11T09:00:28","date_gmt":"2020-11-11T09:00:28","guid":{"rendered":"https:\/\/www.formtrends.com\/?p=10014415"},"modified":"2020-12-02T13:26:41","modified_gmt":"2020-12-02T13:26:41","slug":"derek-jenkins-formcast-podcast","status":"publish","type":"post","link":"https:\/\/www.formtrends.com\/derek-jenkins-formcast-podcast\/","title":{"rendered":"Lucid Design VP Derek Jenkins on Building a Brand"},"content":{"rendered":"\n<p>Derek Jenkins has a rich history in the automotive design arena. Now VP of Design at California electric luxury vehicle start-up Lucid Motors &#8212; and having recently revealed the production version of the new brand&#8217;s first car, the Air &#8212; we decided to speak with him about the past, present and future of the new automotive brand for this episode of <a rel=\"noreferrer noopener\" href=\"https:\/\/www.formtrends.com\/podcast\/\" target=\"_blank\">FORMCAST<\/a>.<\/p>\n\n\n\n<div id=\"buzzsprout-player-6324298\"><\/div>\n<script src=\"https:\/\/www.buzzsprout.com\/1166861\/6324298-lucid-motors-design-vp-derek-jenkins-on-building-a-brand.js?container_id=buzzsprout-player-6324298&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p>As always, you can find the FORMCAST podcast on all the major streaming services below and many more. And, if you&#8217;d like to see our faces and some cool images, I&#8217;ll also be uploading a video version of our conversation on the <a href=\"https:\/\/www.youtube.com\/formtrends?sub_confirmation=1\" target=\"_blank\" rel=\"noreferrer noopener\">Form Trends YouTube channel<\/a> in the not-too-distant future, so be sure to subscribe if you haven&#8217;t already.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/open.spotify.com\/show\/5BkOrUAqQeJfUG3mUKvlT7\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"348\" height=\"87\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/Listen-on-Spotify-badge.jpg?resize=348%2C87&#038;ssl=1\" alt=\"\" class=\"wp-image-10012397\" srcset=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/Listen-on-Spotify-badge.jpg?w=348&amp;ssl=1 348w, https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/Listen-on-Spotify-badge.jpg?resize=100%2C25&amp;ssl=1 100w\" sizes=\"(max-width: 348px) 100vw, 348px\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" width=\"348\" height=\"87\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/Listen-on-Spotify-badge.jpg?resize=348%2C87&#038;ssl=1\" alt=\"\" class=\"wp-image-10012397\" srcset=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/Listen-on-Spotify-badge.jpg?w=348&amp;ssl=1 348w, https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/Listen-on-Spotify-badge.jpg?resize=100%2C25&amp;ssl=1 100w\" sizes=\"(max-width: 348px) 100vw, 348px\" data-recalc-dims=\"1\" \/><\/noscript><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/formcast-car-design-insight\/id1519108567\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"346\" height=\"86\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-apple.jpg?resize=346%2C86&#038;ssl=1\" alt=\"\" class=\"wp-image-10012383\" srcset=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-apple.jpg?w=346&amp;ssl=1 346w, https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-apple.jpg?resize=100%2C25&amp;ssl=1 100w\" sizes=\"(max-width: 346px) 100vw, 346px\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" width=\"346\" height=\"86\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-apple.jpg?resize=346%2C86&#038;ssl=1\" alt=\"\" class=\"wp-image-10012383\" srcset=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-apple.jpg?w=346&amp;ssl=1 346w, https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-apple.jpg?resize=100%2C25&amp;ssl=1 100w\" sizes=\"(max-width: 346px) 100vw, 346px\" data-recalc-dims=\"1\" \/><\/noscript><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMTY2ODYxLnJzcw?ved=0CBMQ27cFahcKEwjAqPG4pcXqAhUAAAAAHQAAAAAQBA\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"348\" height=\"87\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-google.jpg?resize=348%2C87&#038;ssl=1\" alt=\"\" class=\"wp-image-10012384\" srcset=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-google.jpg?w=348&amp;ssl=1 348w, https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-google.jpg?resize=100%2C25&amp;ssl=1 100w\" sizes=\"(max-width: 348px) 100vw, 348px\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" width=\"348\" height=\"87\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-google.jpg?resize=348%2C87&#038;ssl=1\" alt=\"\" class=\"wp-image-10012384\" srcset=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-google.jpg?w=348&amp;ssl=1 348w, https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-google.jpg?resize=100%2C25&amp;ssl=1 100w\" sizes=\"(max-width: 348px) 100vw, 348px\" data-recalc-dims=\"1\" \/><\/noscript><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.patreon.com\/FormTrends\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"348\" height=\"87\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/08\/support-on-patreon.jpg?resize=348%2C87&#038;ssl=1\" alt=\"\" class=\"wp-image-10012914\" srcset=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/08\/support-on-patreon.jpg?w=348&amp;ssl=1 348w, https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/08\/support-on-patreon.jpg?resize=100%2C25&amp;ssl=1 100w\" sizes=\"(max-width: 348px) 100vw, 348px\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" width=\"348\" height=\"87\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/08\/support-on-patreon.jpg?resize=348%2C87&#038;ssl=1\" alt=\"\" class=\"wp-image-10012914\" srcset=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/08\/support-on-patreon.jpg?w=348&amp;ssl=1 348w, https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/08\/support-on-patreon.jpg?resize=100%2C25&amp;ssl=1 100w\" sizes=\"(max-width: 348px) 100vw, 348px\" data-recalc-dims=\"1\" \/><\/noscript><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Derek Jenkins has a rich history in the automotive design arena. Now VP of Design at California electric luxury vehicle start-up Lucid Motors &#8212; and having recently revealed the production version of the new brand&#8217;s first car, the Air &#8212; we decided to speak with him about the past, present and future of the new automotive brand for this episode of FORMCAST. As always, you can find the FORMCAST podcast on all the major streaming services below and many more. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10014417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"audio","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[9,2062],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lucid Design VP Derek Jenkins on Building a Brand<\/title>\n<meta name=\"description\" content=\"Eric Gallina speaks with Derek Jenkins, Design VP at Lucid Motors, about the past present and future and what it&#039;s like to build a new brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.formtrends.com\/derek-jenkins-formcast-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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