{"id":10020615,"date":"2021-05-12T09:21:00","date_gmt":"2021-05-12T08:21:00","guid":{"rendered":"https:\/\/www.formtrends.com\/?p=10020615"},"modified":"2021-06-23T12:50:59","modified_gmt":"2021-06-23T11:50:59","slug":"amko-leenarts-ford-of-europe-design-director-formcast","status":"publish","type":"post","link":"https:\/\/www.formtrends.com\/amko-leenarts-ford-of-europe-design-director-formcast\/","title":{"rendered":"Amko Leenarts \u2013 Chasing a Dream and Car Design Challenges"},"content":{"rendered":"\n<p>Amko Leenarts has been a designer at Ford since 2012. Prior to that, he led Interior Design for the Peugeot brand in France. Now Head of Design for <a href=\"https:\/\/www.formtrends.com\/?s=Ford\" target=\"_blank\" rel=\"noreferrer noopener\">Ford<\/a> of Europe, Leenarts has had a wealth of experience on two continents, speaking different languages and leading teams that create vehicles for different segments in different markets.<\/p>\n\n\n\n<p>In this <a href=\"https:\/\/www.formtrends.com\/podcast\" target=\"_blank\" rel=\"noreferrer noopener\">FORMCAST podcast<\/a> Amko spoke with me about his time as an architect, pursuing his dream of designing cars and the difficult early days, and how he eventually set down his chosen path at age 27. We also spoke about how he proposed new solutions in interior design while at <a href=\"https:\/\/www.formtrends.com\/?s=Peugeot\" target=\"_blank\" rel=\"noreferrer noopener\">Peugeot<\/a>, joined Ford to lead strategic and interior design globally, and the transition to becoming &#8220;king of the country&#8221; with respect to his current role leading Ford&#8217;s Design teams in Europe. <\/p>\n\n\n\n<p>This is the longest FORMCAST podcast to date and essential listening for anyone that wants to know what it takes to succeed as a car designer and attain a leadership position within design. I had a great time speaking with Amko and appreciate his insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LISTEN<\/h2>\n\n\n\n<div id=\"buzzsprout-player-8550014\"><\/div>\n<script src=\"https:\/\/www.buzzsprout.com\/1166861\/8550014-amko-leenarts-on-chasing-a-dream-and-car-design-challenges.js?container_id=buzzsprout-player-8550014&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">WATCH<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"zeen-lazy-load-base zeen-lazy-load youtube-player\" width=\"1410\" height=\"794\" src=\"about:blank\" data-lazy-src=\"https:\/\/www.youtube.com\/embed\/zu5nLW1MgiA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><noscript><iframe class=\"youtube-player\" width=\"1410\" height=\"794\" src=\"https:\/\/www.youtube.com\/embed\/zu5nLW1MgiA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/noscript><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Subscribe to the new <a href=\"https:\/\/www.youtube.com\/channel\/UCzy1cUAuvDkM7_bthBvdfHA?sub_confirmation=1\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-red-color\">FORMCAST YouTube Channel<\/span><\/a><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">SHOW NOTES<\/h3>\n\n\n\n<p>00:00 \u2013 Intro<br \/>02:00 \u2013 Background<br \/>09:00 \u2013 Architecture<br \/>11:00 \u2013 Chasing the Dream<br \/>20:00 \u2013 First Job at PSA<br \/>22:00 \u2013 Moving up at Peugeot<br \/>27:00 \u2013 Interior Design Management<br \/>31:00 \u2013 Being a Chameleon<br \/>34:00 \u2013 Peugeot i-Cockpit<br \/>40:00 \u2013 Opportunity at Ford<br \/>50:00 \u2013 Cultural Impact<br \/>55:00 \u2013 Design Processes<br \/>01:03:00 \u2013 The Ford GT<br \/>01:09:00 \u2013 Design Freedom<br \/>01:16:00 \u2013 The Designer&#8217;s Role<br \/>01:20:00 \u2013 The Global Stage<br \/>01:24:00 \u2013 Designing for Markets <br \/>01:30:00 \u2013 Design Methodology<br \/>01:35:00 \u2013 Experience Design and Collaboration <br \/>01:24:00 \u2013 Digital Toolsets<br \/>01:43:00 \u2013 King of the Country<br \/>01:49:00 \u2013 Exterior vs Interior Design<br \/>01:54:00 \u2013 Future Challenges<br \/>01:59:00 \u2013 Responsibility of the Designer<br \/>02:05:00 \u2013 Artificial Intelligence<br \/>02:12:00 \u2013 Technology in Cars<br \/>02:17:00 \u2013 Personal Life and Cars<br \/>02:24:00 \u2013 Advice to Designers<\/p>\n<\/div><\/div>\n\n\n\n<p id=\"block-f2d63405-c2da-45c6-bf0d-62e67b3191ab\">We hope you enjoy listening to this genuine and informative conversation with Amko Leenarts. As always, you can find the <a href=\"https:\/\/www.formtrends.com\/podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">FORMCAST podcast<\/a> on all the major streaming services below and many more. And if you&#8217;d like to help support the podcast please either <a href=\"https:\/\/www.formtrends.com\/subscribe\/\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe to Form Trends<\/a> (there are many perks to doing so) or donate to our <a href=\"https:\/\/www.patreon.com\/FormTrends\" target=\"_blank\" rel=\"noreferrer noopener\">Patreon account<\/a> using the link below. Thank you for your support!<\/p>\n\n\n\n<div id=\"block-8fe9a703-9f54-4659-9af5-8ebccfa926da\" class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/open.spotify.com\/show\/5BkOrUAqQeJfUG3mUKvlT7\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/Listen-on-Spotify-badge.jpg?w=1410&#038;ssl=1\" alt=\"This image has an empty alt attribute; its file name is Listen-on-Spotify-badge.jpg\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/Listen-on-Spotify-badge.jpg?w=1410&#038;ssl=1\" alt=\"This image has an empty alt attribute; its file name is Listen-on-Spotify-badge.jpg\" data-recalc-dims=\"1\" \/><\/noscript><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/formcast-car-design-insight\/id1519108567\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"346\" height=\"86\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-apple.jpg?resize=346%2C86&#038;ssl=1\" alt=\"\" class=\"wp-image-10012383\" srcset=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-apple.jpg?w=346&amp;ssl=1 346w, https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-apple.jpg?resize=100%2C25&amp;ssl=1 100w\" sizes=\"(max-width: 346px) 100vw, 346px\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" width=\"346\" height=\"86\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-apple.jpg?resize=346%2C86&#038;ssl=1\" alt=\"\" class=\"wp-image-10012383\" srcset=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-apple.jpg?w=346&amp;ssl=1 346w, https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-apple.jpg?resize=100%2C25&amp;ssl=1 100w\" sizes=\"(max-width: 346px) 100vw, 346px\" data-recalc-dims=\"1\" \/><\/noscript><\/a><\/figure><\/div>\n\n\n\n<div id=\"block-cdbf4627-8ca1-4590-8fa3-7ecd1ce451de\" class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMTY2ODYxLnJzcw?ved=0CBMQ27cFahcKEwjAqPG4pcXqAhUAAAAAHQAAAAAQBA\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-google.jpg?w=1410&#038;ssl=1\" alt=\"This image has an empty alt attribute; its file name is listen-on-google.jpg\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/07\/listen-on-google.jpg?w=1410&#038;ssl=1\" alt=\"This image has an empty alt attribute; its file name is listen-on-google.jpg\" data-recalc-dims=\"1\" \/><\/noscript><\/a><\/figure><\/div>\n\n\n\n<div id=\"block-de8eca34-544d-407e-9567-0f9c0386ebb7\" class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/www.patreon.com\/FormTrends\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/08\/support-on-patreon.jpg?w=1410&#038;ssl=1\" alt=\"This image has an empty alt attribute; its file name is support-on-patreon.jpg\" data-recalc-dims=\"1\" \/><noscript><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.formtrends.com\/wp-content\/uploads\/2020\/08\/support-on-patreon.jpg?w=1410&#038;ssl=1\" alt=\"This image has an empty alt attribute; its file name is support-on-patreon.jpg\" data-recalc-dims=\"1\" \/><\/noscript><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amko Leenarts has been a designer at Ford since 2012. Prior to that, he led Interior Design for the Peugeot brand in France. Now Head of Design for Ford of Europe, Leenarts has had a wealth of experience on two continents, speaking different languages and leading teams that create vehicles for different segments in different markets. In this FORMCAST podcast Amko spoke with me about his time as an architect, pursuing his dream of designing cars and the difficult early [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10020616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"audio","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2062],"tags":[599,19,1175,980,2033,159,1838],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amko Leenarts \u2013 Chasing a Dream and Car Design Challenges<\/title>\n<meta name=\"description\" content=\"Amko Leenarts, Head of Design for Ford Europe, speaks with Form Trends about becoming an automotive designer, interior design, and the future\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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