{"id":10020654,"date":"2021-05-24T10:54:00","date_gmt":"2021-05-24T09:54:00","guid":{"rendered":"https:\/\/www.formtrends.com\/?p=10020654"},"modified":"2021-05-26T11:42:32","modified_gmt":"2021-05-26T10:42:32","slug":"anders-warming-returns-to-bmw-group-as-rolls-royce-design-director","status":"publish","type":"post","link":"https:\/\/www.formtrends.com\/anders-warming-returns-to-bmw-group-as-rolls-royce-design-director\/","title":{"rendered":"Anders Warming Returns to BMW Group as Rolls-Royce Design Director"},"content":{"rendered":"\n

Anders Warming<\/a> will soon become Rolls-Royce Motor Cars’ new Director of Design, trading in his independent design consultancy Warming Design to return to the BMW Group<\/a>, a company he resigned from six years ago<\/a>. He will start his new role on July 1, 2021.<\/p>\n\n\n\n

The announcement is surprising as we all thought Warming was enjoying his time as a free agent. He has worked on a number of product design, concept and production car projects since establishing his eponymous design consultancy in 2019, including the Evergrande-owned Hengchi 2, a concept shown at the 2021 Shanghai auto show<\/a>.<\/p>\n\n\n\n

Rolls-Royce’s design activities have been managed by Adrian van Hooydonk, BMW Group’s Senior Vice President of Design, since Jozef Kaban resigned in 2019<\/a> to return to the VW Group as Volkswagen’s Head of Design<\/a> after a mere six months into the role. The small but nimble team took on additional duties to fill the void where necessary. <\/p>\n\n\n\n

Given Kaban’s short stay, he’s highly unlikely to have had any influence over the current or future direction of the Rolls-Royce brand. Warming will effectively replace former Rolls-Royce Design Director Giles Taylor who left to join China’s FAW Group<\/a> in 2018 after more than a decade with the British luxury marque.<\/p>\n\n\n\n

“I am so incredibly honored to have been asked by Mr. Adrian van Hooydonk, Senior Vice President, BMW Group Design, and Mr. Torsten M\u00fcller-\u00d6tv\u00f6s, CEO Rolls-Royce Motor Cars, to join the [Rolls-Royce design team and develop] the future direction of this unparalleled prestigious brand \u2013 venturing into the creative future of the synergies of electrification and pinnacle luxury,” Warming wrote on social media soon after the announcement. “Equally this role is an integral part of the BMW Group Design Team, which will allow me to re-join the amazing design team I have truly missed for quite some time now… “<\/p>\n\n\n\n

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A post shared by Form Trends | Eric Gallina (@formtrends)<\/a><\/p><\/div><\/blockquote>