{"id":14957,"date":"2015-01-19T23:27:39","date_gmt":"2015-01-19T23:27:39","guid":{"rendered":"https:\/\/www.formtrends.com\/?p=14957"},"modified":"2018-06-05T16:50:08","modified_gmt":"2018-06-05T15:50:08","slug":"an-open-letter-to-the-detroit-auto-dealers-association","status":"publish","type":"post","link":"https:\/\/www.formtrends.com\/an-open-letter-to-the-detroit-auto-dealers-association\/","title":{"rendered":"An Open Letter to the Detroit Auto Dealers Association"},"content":{"rendered":"

Last week, when I rolled into town for the annual Detroit auto show, I was smacked in the face by minus 17-degree weather. I’m from New York, and while I have memories of harsh winters I can\u2019t remember anything as bone chilling as the cold, dry air freezing off my nose and other extremities I had regrettably left exposed. Which begs the question, why in the hell does the Detroit Auto Dealers Association<\/a> (DADA) insist on holding the show in the first week in January? <\/p>\n

I know there\u2019s a sense of pride in having the first auto show of the year take place in the city that put the first car together on an assembly line, providing mobility to the masses. The Motor City\u2019s also been hosting the show in the dead of winter since its inception in 1907, so perhaps there\u2019s also a desire to keep tradition. But that\u2019s just a stubborn and antiquated way of thinking. The poor people who are working for the automakers generally have to push through the holidays to get everything ready and finalized for the big debut. That\u2019s no way to start the New Year. <\/p>\n

Moving the show to the Spring or Fall would have a massive positive impact for all involved. It would portray the city in a more favorable light than in the dark, frozen winter months and would encourage visitors to roam about the metropolis, spending money on things other than taxi rides from the heated convention center to the heated hotel. Detroit\u2019s got some great open-air restaurants, outdoor concert venues and even some riverside cafes. Why not appreciate them?<\/p>\n

There are a few ways moving the show would help not only showgoers like myself but the DADA sell the cars currently sitting on their lots\u2026 So let me point these out.<\/p>\n

Moving the show to May or June <\/strong><\/p>\n

Besides being significantly warmer, staging the show in May or June would not only present Detroit in a favorable light but also attract more showgoers and sell more cars. <\/p>\n

It\u2019s simple really. Everyone knows the best time to buy a car is in August (and if you don\u2019t know, now you know) when the dealerships need to clear off their lots for the impending new arrivals coming off the delivery trucks. Tempting these would be buyers with a gleaming new model on a revolving show stand is a great way to get them into dealerships and get rid of your overstock inventory. By the time August rolled around, you wouldn\u2019t need to sell vehicles at a massive discount or put up rebates on products. Some of these dealers even have to sell these cars at a loss to make the quota. That\u2019s no way to earn a living.<\/p>\n

Moving the show to October or November<\/strong><\/p>\n

Everyone tells me that Detroit is an amazing place to see the autumn foliage. That may well be true, but I\u2019ve only ever seen icicles hanging from barren trees. But even if you take the fact that it\u2019s noticeably warmer in October or November than it is the dead of winter out of the equation, there are a number of ways this would also help the DADA. Back to the car lots\u2026 <\/p>\n

<\/p>\n

The reveal of a new car that will take another year to hit the dealership will inevitably draw buyers into the shop. That\u2019s how everything works. Just seen the GT350? \u2018Damn that\u2019s sweet. Too bad I can\u2019t get it now, but even if I could I can\u2019t afford it anyway. What\u2019s that you say? You\u2019ve got a new Mustang GT in red with a black interior? Oh hell yes! I\u2019ll be right there\u2019.<\/p>\n

Just like getting rid of old inventory in the Spring would help dealerships bypass heavy discounting, the arrival of new models would help them shift new products early, fulfilling the quotas early on in the year. Dealers and salespeople would be happier going into the holidays knowing that they\u2019ve got at least a little cash to spend over the holidays, and a hell of a lot more than if they\u2019d had to sell the cars at a loss. And Johnny\u2019s happy with his new ‘Stang. Win win. <\/p>\n

I know I\u2019m not the first one to bring up these facts. The truth is there has been a series of conversations held over countless years, some of which involved begging \u2013 literally \u2013 for the DADA to revise its stance on the issue. Moving the show to another time in the year would undoubtedly also allow it to benefit from attracting new businesses and partnerships as well, bringing in additional revenue.<\/p>\n

Rescheduling the show might even help Detroit\u2019s fledging creative industry \u2013 which includes everything from bespoke jewelry makers<\/a> to hand-built bike builders<\/a>, fashion designers and automotive artists such as Camilo Pardo<\/a>.<\/p>\n

Not so long ago, when the Los Angeles auto show was held in January, competing head on with Detroit, the DADA had a chance to say ‘OK, let\u2019s change the show dates’. Unfortunately they were stubborn, forcing LA to back down and move the show to November. That didn\u2019t really matter for showgoers on the west coast \u2013 LA is just as pleasant in November as it is in January. As for journalists, I\u2019ll go out on a limb here and say we generally prefer to cruise around in convertibles than to have to look for the de-icer while shoveling a foot of snow off the windshield. Even if the Big Three offer remote start and seat heaters\u2026<\/p>\n

While LA now rejoices in welcoming visitors over the Thanksgiving holiday the Detroit Auto Dealer\u2019s Association have continued to remain steadfast in their ways. Call it tradition or obstinacy. Though the show claims to have attracted a record number of visitors to Cobo hall yet again<\/a>, I still think they could do better.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week, when I rolled into town for the annual Detroit auto show, I was smacked in the face by minus 17-degree weather. I’m from New York, and while I have memories of harsh winters I can\u2019t remember anything as bone chilling as the cold, dry air freezing off my nose and other extremities I had regrettably left exposed. Which begs the question, why in the hell does the Detroit Auto Dealers Association (DADA) insist on holding the show in […]<\/p>\n","protected":false},"author":3,"featured_media":14961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1124],"tags":[],"yoast_head":"\nAn Open Letter to the Detroit Auto Dealers Association<\/title>\n<meta name=\"description\" content=\"Why in the hell does the Detroit Auto Dealers Association (DADA) insist on holding the North American International Auto Show in the first week in January?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.formtrends.com\/an-open-letter-to-the-detroit-auto-dealers-association\/\" \/>\n<link rel=\"next\" 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